Surrey Hills Forest School was a start-up business, aiming to provide forest school facilities for schools, nurseries and birthday parties in Surrey. As a start-up, the client required a full marketing strategy to be developed, and subsequently corporate branding and development of online and offline assets to communicate the company’s message to the various target markets.
Having discussed the client’s aims for the business, a marketing strategy was developed. The first requirement was to develop a brand identity which reflected the company’s ambitions of bringing children together to educate them in a forest environment. Colours and fonts were carefully considered and a logo and strapline developed in line with the identity. A brand guidelines document was created to help ensure consistency across all communications.
The client was keen to have a strong online presence and a website was developed to communicate the message and educate the audience on the benefits of a forest school. A simple contact mechanism was developed to help drive leads and enquiries. The website was supported by a Facebook page and Twitter feed, with the aim of developing a community which shared the company’s message and ethos.
Following completion of the website, print and email communications were developed to take the message to the three target markets – schools, nurseries and birthday parties. The branding was also used across staff clothing as well as business stationery.
In the first two months, the company achieved enough bookings to take it to maximum capacity, and is now looking to recruit more staff to fulfil the demand.
“From the start, Rick helped guide us through the whole launch process. We loved the logo he developed – it was better than we could ever have expected. The website was turned around really quickly, enabling us to generate business within a couple of weeks of setting up the company. In fact, everyone we have approached has remarked on how good the website is, so it will probably lead to more business for Rick!”
– Lee Davis, Forest School Leader
If you are a start-up business and think you could benefit from any of the services provided to Surrey Hills Forest School, then please get in touch.