The Marketing Advent Calendar

With 25 days to go until Christmas, here are 25 great marketing tips to help your small business grow. Choose a few, if not all, and make them the New Year’s resolutions for your business. Merry Christmas!

General Marketing

Use Linkedin groups about your industry to gain insight to what your customers are looking for and what your competitors are doing.

Use Linkedin groups about your industry to gain insight to what your customers are looking for and what your competitors are doing.

The 80/20 rule states that 80% of your business will come from 20% of your customers. Make sure you are remarketing to your current or past customers.

The 80/20 rule states that 80% of your business will come from 20% of your customers. Make sure you are remarketing to your current or past customers.

Ask for referrals to help grow your business. People trust people more than an advertisement.

Ask for referrals to help grow your business. People trust people more than an advertisement.

Keep measuring the success of your marketing and spend more time doing more of what works.

Keep measuring the success of your marketing and spend more time doing more of what works.

When you are stuck for an idea, go back to basics, pick up a pen and paper and just start writing. You'll be amazed at the ideas which can come out.

When you are stuck for an idea, go back to basics, pick up a pen and paper and just start writing. You’ll be amazed at the ideas which can come out.

Product Marketing

Know your market and target them accordingly. General rule of thumb - B2C is about how you make them feel. B2B is about how you save them time and money.

Know your market and target them accordingly. General rule of thumb – B2C is about how you make them feel. B2B is about how you save them time and money.

Photos on Pinterest and Instagram can showcase your products. But make sure to use good quality photos.

Photos on Pinterest and Instagram can showcase your products. But make sure to use good quality photos.

Testimonials can be worth their weight in gold. Whether written or even video, try to get as many as you can.

Testimonials can be worth their weight in gold. Whether written or even video, try to get as many as you can.

Review your marketing channels to ensure they are still working and investigate new routes to market.

Review your marketing channels to ensure they are still working and investigate new routes to market.

Reviews and ratings will often play a key role in your consumers' decision-making. Add them to your website

Reviews and ratings will often play a key role in your consumers’ decision-making. Add them to your website

Service Marketing

Is your marketing message saying the right thing? If you provide service, be sure to stress the value.

Is your marketing message saying the right thing? If you provide service, be sure to stress the value.

Offer an incentive for customers to try your service. Tailor the incentive to where your customers live.

Offer an incentive for customers to try your service. Tailor the incentive to where your customers live.

Keep the engagement going. Ensure you keep in touch with your customers on a regular, consistent basis. You never know when they will be ready to buy again.

Keep the engagement going. Ensure you keep in touch with your customers on a regular, consistent basis. You never know when they will be ready to buy again.

Be an expert in your industry. Write about it, talk about it, impart your wisdom on the world!

Be an expert in your industry. Write about it, talk about it, impart your wisdom on the world!

Invite customers to ask you questions about your business and industry. Consider holding a Q&A session.

Invite customers to ask you questions about your business and industry. Consider holding a Q&A session.

Online Marketing

When it comes to social media, don't try to be on everything. Just be great on the platforms you choose.

When it comes to social media, don’t try to be on everything. Just be great on the platforms you choose.

Your website is the first port of call for many customers. Does it reflect the message of your business in a professional way?

Your website is the first port of call for many customers. Does it reflect the message of your business in a professional way?

Write copy which you would want to read. If you don't want to read the copy on your website, your customers sue won't.

Write copy which you would want to read. If you don’t want to read the copy on your website, your customers sue won’t.

Know when people are talking about you or looking for your products/services - use Google Alerts and Social Mention for social alerts.

Know when people are talking about you or looking for your products/services – use Google Alerts and Social Mention for social alerts.

Content is key so write, write and write some more. If you're not confident writing, find someone that is.

Content is key so write, write and write some more. If you’re not confident writing, find someone that is.

Content Marketing

Whatever you write, make sure it's consistent. That will be key in your content marketing success.

Whatever you write, make sure it’s consistent. That will be key in your content marketing success.

Content isn't just text. Be creative and use photos, graphics and video too.

Content isn’t just text. Be creative and use photos, graphics and video too.

Don't expect it to be a quick fix. It takes time for content to build success. But when it does, it will be worth all the hard work.

Don’t expect it to be a quick fix. It takes time for content to build success. But when it does, it will be worth all the hard work.

Write like you speak. You're not writing you thesis and you want people to engage with it.

Write like you speak. You’re not writing you thesis and you want people to engage with it.

Spend most of your time on evergreen content, or content that will still be relevant in one, two and even five years.

Spend most of your time on evergreen content, or content that will still be relevant in one, two and even five years.

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